As an introductory phase, we had to ensure that the brand was considered by the Puerto Rican public and car dealers, since the car financing market is very competitive on the island.

As a method of introduction, multimedia campaigns and small productions were created that reached the fiber of the consumer who had been in search of financing for the car of their dreams. On the other hand, a series of events were developed throughout the island so that dealership owners, sellers and the industry in general could know first-hand the new car financing bank.