As an obstacle, Autolab had to differentiate itself from so many other news channels and global protagonists, where the US channels mainly dominated. It had to be shown as an authentic and truthful channel within the industry.

To solve this problem, our team designed a work plan in phases. Starting with the analysis and creation of its name and logo, which should represent innovation and the authenticity of the brand. This was accompanied by a website, an app, and social media campaigns where content and services could be offered to the target audience. The website was created with the latest technology and taking care of the user experience (UX) and the user interface (UI). It offers service areas, contacts, heat maps to identify navigation patterns, a directory by categories and a login where visitors can access the address, telephone and website of the businesses or services of the automotive industry with just one click.

In record time, Autolab has managed to grow its fan base, thus becoming one of the most important news portals for the Latino community and car lovers.