During the digital transformation they identified the need to update their dealership and sales processes to the new business structure.

We accepted the challenge of updating their business and for this; the first step was its new brand identity. We worked with the gathering of information, which explores not only the needs of the brand, but also of the brand’s clients, such as trust, an efficient service, as well as maintaining an environment of innovation and technology.

In this way, we worked in several sessions to transfer the essence of the brand to the visual identity, with them we seek to highlight three fundamental elements for the dealership, such as the roads or highways that we travel with the vehicles, the gear lever, a fundamental piece that gives strength to the vehicle and the Letters B and H which are the initials of the dealership’s name.

Then we incorporated technology in the process of adapting to current needs and tendencies. This new web platform allows customers or buyers to select their car online instantly and in real time, while seeing the inventory of cars with the sale price without the need to visit the dealer.