Icokina

Elegant jewelry. Cropped picture of beautiful African woman wear

Iconika

Services

Logo

Branding

Web Design

Client

Iconika is an executive apparel brand for working women that couldn’t afford expensive clothing. Their objective is to provide this women clothing and accessories at accessible costs for their everyday wear at work.

Problem

As part of the obstacles and executive apparel being expensive, Iconika needed to create a brand identity where corporate women identify with the brand regardless of their economic status. The main requirement was to create an elegant, executive campaign, logo and web where their objective was portrait.

Solution

As part of the plan, we created a brand campaign with elegant, executive and neutral visuals. We designed a logo directed to their target audience and the objective to attract the attention of corporate women regardless of their financial status.