With more than 73 years of establishment and 5 campuses, ICPR has been an integral part of the country’s educational system. As a result of the current state of the economy, technology, and labor market, it was essential for this educational institution to seek new ways to promote its programs and services.
We had to make young people consider ICPR as a trustworthy institution and see the agility of its educational programs to quickly enter the professional working world.
To create relevance and remind young people of these agile study options, we created various multimedia image campaigns. This was also to emphasize the institution’s commitment to the country while at the same time connecting with the spirit of the young Puerto Ricans. The concept was used only for the campaign proposal.
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