Electronic commerce or better known as E-commerce consists of the purchase and sale of products or services through social networks, web pages or mobile applications, among others. It is a form of sale widely used today and especially after the pandemic began where many merchants and sellers were forced to close their points of sale and adapt to the new reality in a virtual way. E-commerce has come to facilitate the sales process, since in addition to doing it, it also generates benefits such as being able to sell at any time, to people from anywhere and generates customer loyalty.
According to Forbes magazine, in 2021 Internet users already account for 59.5% of the world’s population. This makes clear the need to have a virtual store in which not only the sale is facilitated but also the merchants can benefit and increase their business. There are several types of E-commerce, among them the most used, the online store. In addition, e-commerce by affiliation, where the purchase is not made directly with the producer, but refers to another store to which a commission is paid to make the sale. The Marketplace, where various merchants advertise and sell their products, for example Amazon.
All these forms of e-commerce provide benefits such as the security of the seller and buyer, different types of payment and are accessible to all types of public, as well as fast shipments, sometimes up to 24 hours. On the other hand, for the seller it reduces costs, be it of premises, services, employee salaries, among others. As for advertising, it is clear that the savings would be greater since the internet is one of the easiest and cheapest ways to promote yourself. Thanks to social networks, for example, which allow you to promote services completely free of charge to your followers or at low costs if you use the popular “Ads”.
Something that e-commerce also enables is customer loyalty. When making a sale, e-commerce makes it easy for you to offer consumers a first-rate service. How is this possible? Easy, offering a “user friendly” platform, offering wide product availability, various payment options, a variety of delivery options, good prices and offers, or even subscription discounts. The latter also benefits the seller as it acquires information from its audience that it can then impact either by email, text messages or sending promotions by mail.
It is for all these advantages that in Neurona we have specialized in the creation of E-commerce. We have a fully trained team to facilitate this service and in addition to creating it, improving and making changes that benefit the client.
Resource: forbes.com.mx
